Niche Market Research – Russians in US

Russian Market in US

When considering Ethnic Marketing targeting Eastern European population in US look at the following information:

FACTS

marketing niche strategy Russians in US

•          Russian-American market is 5.1 million consumers – 2.04% of the US Population and the average of 4.5% population of the top 10 metropolitan areas.

•          Russian-American market has one of the highest households incomes in the US – $51,000, surpassing Non-Hispanic White population ($46,000), Hispanic population ($33,000) and African-American population ($30,000).

•          Members of the Russian-American Market also have the highest level of educational attainment in the US – 52% of the population has Bachelors Degree or higher, surpassing Asian market (44%), Non-Hispanic White (28%), African-American (17%) and Hispanic (11%).

MARKET GROWTH

•          Russian-speaking population is rapidly growing due to continuous immigration.

•          81% of the Russian-speakers are not US-born.

•          In-Language preference is 76%.

•          Majority of the Russian-speaking US market was born in the former Soviet Union and exhibit a very strong preference for in-culture and in-language communications.

DISTRIBUTION

marketing niche strategy Russians in US

Russian-American market is geographically condensed, with more than half of the population living in thee metropolitan areas:

–         New York

–         Chicago

–         Los Angeles

OLDI Ethnic Marketing is constantly conducting ethnic niche market research to update the information regarding various communities demographics. If you are interested in getting such reports or need help with creating your unique marketing niche strategy feel free to contact us.

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Oldi Marketing is a Marketing Agency that helps businesses to achieve higher sales results by creating and executing successful online and offline advertisement campaigns.