Niche Market Research – Hispanics

Niche Market Research – Hispanics in Chicago

Population in Chicago                           1,9 million

Percentage   of  total  population        19%

Hispanics from Mexico                           82%

Hispanics from Puerto Rico                   10%

Adults between 18-34 years  of age    48%

Adults between 18-44 years  of age    71%

Hispanics are under 28                        40%

Average Household Income                $45,597

Annual income of $35,000                   65%

Annual income of $50,000                   70%

Homeowners                                         55%

Understand and speak Spanish            55%

Cannot read or write Spanish               45%

Bilingual                                                        70%

Most Hispanics in Chicago prefer to socialize in a family setting that

places a strong emphasis on their Latin

American roots. For many it is a common belief that the tradition,

the food, the music, the culture and the country of origin defines

who you really are.

OLDI Ethnic Marketing is constantly conducting ethnic niche market research to update the information regarding various communities demographics. If you are interested in getting such reports or need help with creating your unique marketing niche strategy feel free to contact us.

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