Marketing Niche Strategies: Social Media Marketing
Social Media Marketing is one of the most efficient ways of promoting a business – statistics and advantages are here
It is not a secret that developing a marketing niche strategy takes a detailed target audience oriented research. Consider a relatively new but highly effective way of promoting your business through Social Media Networking.
Here is some general statistics on the users of Social Networks and reasons for using it with business purposes.
Social Media Marketing, Marketing Niche Strategy
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Advantages of Social Media Networking and Blogging
- Social Media word of mouth
- Show a human side to a business and another side to the more “static” web site
- Communicate back with customers
- Can surprisingly create evergreen #1 search rankings for odd phrases we might not have necessarily thought about in planning.
- Serve ads through a network that allows blogs to publish our ads
- Traffic from twitter and the increased exposure that goes with that
- Establish authority in the marketplace
- Promoting products, services, sales, expertise, credibility, authenticity
- Focused silos around specific markets and functions key to the client.
- Increase overall online exposure. They won’t know about you if you don’t say anything, participate
- Contribute to company’s bottom line goals in at least a semi-direct way
- Increase quality of site traffic
- Shape up company’s marketing niche strategy
- Improve visibility and prominence in search engine results is by far the most important, it’s all about search
- Branding
- Demonstrate the company is “up to date”
- Increase of Peoples (incl. existing customers) awareness of things and what you (the business) does and can do for them. It is not really quantifyable, but noticable and very important. It impacts all other figures mentioned, but indirectly.
- Increase positive blog mentions
- Increase Transparency which in turn builds loyalty.
- Puts a face on company; great customer service signal; illustrates USP over competitors
- Depends totally on strategic objectives – for some it’s leads/sales, for others it’s thought leadership
- Increase overall community interaction
- All – It depends on the objectives of the campaigns – be it traffic, sales, awareness, etc.
- The only real measure of success is conversions linked to organization goals (sales or whatever)
- Increased engagement on the blog or elsewhere
- All online marketing actions are done with the main idea of Sales to be number one goal.
- I don’t believe that blogs take the place of traditional marketing/sales tactics… they just make them easier and more credible
For more information contact Olga Obolonskaya at OLDI Marketing at 847-962-4486
