5 Ways to Improve Your Social Media Marketing and the Best Free Monitoring Tools

1. Follow leaders in your industry and learn from them (i.e., see how they use social networks and adopt their tactics). No shame in copying here, it’s all about business!

2. Find and follow future customers (i.e., monitor social media conversations for certain problems that you can solve for users). On Twitter, you can do it by following trends and keywords. On Facebook, find and join groups of interests. Learn what is important for people and offer proper help.

3. Give value. Offer to your followers something meaningful (i.e., things or information that they might want to use).

4. Communicate regularly. Don’t abandon your audience for too long – it may soon turn to other sources.

5. Don’t be stiff, be yourself instead! Use simple, yet interesting language. Use your personality in posts to show your human side, not a boring cliché.

NOTE: You can also use Klout to check the worthiness of following certain users (particularly, good for bullet point 1) and to engage your existing followers by giving them +K – provides better connection between them and your brand.

Be advised, Klout has been recently losing audience for its new and unclear scoring model. But hey, if it works for you after a trial, then use it with confidence!

Now, when you’ve done all that, it is time to weigh in the results of your social media marketing messages. At OLDI, we like using Bitly (for easy URL shortening and statistics) and BufferApp (for scheduling of posts and real real-time stats).

Here’s a list of 20 more FREE tools from Steveology you can use for your social media monitoring:


18.01.2013
Casual Friday
At OLDI, we usually take marketing seriously. But few occasional laughs help motivation. Click on the image to enlarge and enjoy: The Third Way The Optimist says, "The glass is half full." The Pessimist says, "The glass is half empty." The Marketing Consultant says, "Your glass needs re-sizing." Marketing Explained You go to a party and you see an attractive girl across the room. You go up to her and say, "Hi, I'm great in bed, how about it?" That's Direct Marketing. You go to a party and you see an attractive girl across the room. You give your friend a buck. She goes up and says "Hi, my friend over there is great in bed, how about it?" That's Advertising. You go to a party and see an attractive girl across the room. You somehow get her mobile number. You call and chat her up a while and then say "Hi, I am great in bed, how about it?" That's Tele-Marketing. You go to a party and see an attractive girl across the room. You recognize her. You walk up to her, refresh her memory and get her to laugh and giggle and then suggest, "Hi, I am great in bed, how about it?" That's Customer Relationship Management. You go to a party and you see an attractive girl across the room. You stand straight, you talk soft and smooth, you open the door for the ladies, you smile like a dream, you set an aura around you playing the Mr. Gentleman and then you move up to the girl and say, "Hi, I am great in bed, how about it?" That's Hard Selling. You go to a party, you see an attractive girl across the room. SHE COMES OVER and says, "Hi, I hear you're great in bed, how about it?" Now THAT is the Power of Branding. Read more marketing jokes here. Have a great week-end!
Read more17.01.2013
5 Ways to Improve Your Social Media Marketing and the Best Free Monitoring Tools
1. Follow leaders in your industry and learn from them (i.e., see how they use social networks and adopt their tactics). No shame in copying here, it's all about business! 2. Find and follow future customers (i.e., monitor social media conversations for certain problems that you can solve for users). On Twitter, you can do it by following trends and keywords. On Facebook, find and join groups of interests. Learn what is important for people and offer proper help. 3. Give value. Offer to your followers something meaningful (i.e., things or information that they might want to use). 4. Communicate regularly. Don't abandon your audience for too long - it may soon turn to other sources. 5. Don't be stiff, be yourself instead! Use simple, yet interesting language. Use your personality in posts to show your human side, not a boring cliché. NOTE: You can also use Klout to check the worthiness of following certain users (particularly, good for bullet point 1) and to engage your existing followers by giving them +K - provides better connection between them and your brand. Be advised, Klout has been recently losing audience for its new and unclear scoring model. But hey, if it works for you after a trial, then use it with confidence! Now, when you've done all that, it is time to weigh in the results of your social media marketing messages. At OLDI, we like using Bitly (for easy URL shortening and statistics) and BufferApp (for scheduling of posts and real real-time stats). Here's a list of 20 more FREE tools from Steveology you can use for your social media monitoring:

Read more27.12.2012
What Makes Social Media Addictive
What Makes Social Media Addictive? Our Brain and Ego! 1. Social media rewards our brain. 2. Social media allows us to talk about ourselves. 3. Talking about ourselves becomes a hard habit to kick. 4. Younger generation values social-network freedom too much. More information with infographics is here... What do you think?           Please also take a look at: about OLDI, what separates OLDI from competition, OLDI's services. 
Read more26.12.2012
Merry Christmas 2012!
Merry Christmas, folks! May all your wishes come true! Have fun in your daily cares and leisure, at work, and in social networks! In 2013, expect more and better services from the team of OLDI Marketing, such as public relations, advertising, events, online communications, and social media promotion. Please continue following us for great content, promotions, and news on our website, Facebook and LinkedIn. But, of course, don't forget that social networks cannot substitute your loved-ones and friends. So, tell them something nice this week!
Read more26.12.2012
Social Media 2012 (VIDEO)
There is no doubt that social media has become a part of our lives and it is here to stay. Moreover, most of us cannot imagine a day without using it. Social media certainly brings convenience and easiness to our communication process. Thus, infinitely popping social-media "gurus," "ninjas," and "experts" tirelessly preach their know-how of making it work for everyone. But does it?.. Besides obvious benefits, social media has drawbacks and misfits, of which we (especially, marketers and PR people) should be aware... Why not recognize them through the prism of this funny video? Take a look at: about us, what separates us from competition, our services.
Read more25.09.2011
Oldi Ethnic Marketing is helping Chicago Lyric Opera to promote opera Boris Godunov to Russian Community in Chicago
We are currently helping Chicago Lyric Opera to promote the World’s Famous Opera Boris Godunov. We are working with major media channels closely to ensure adequate exposure of this project to all Russian speaking groups in Greater Chicagoland. Ethnic Social Media plays a big role in this promotion as well.
Read more6.01.2011
Ethnic Marketing
Ethnic Marketing is a unique book on how to reach out to ethnic communities and develop your own niche marketing strategy. Oldi Marketing highly recommends this book.
Read more31.12.2010
Happy New 2011 Year from Oldi Marketing!!!
We have deposited all gifts of the Holy Spirit and all kinds of blessings in your bank account, use it without limit. PIN code is JESUS. Happy grace-filled New Year! God bless!
Read more20.12.2010
OLDI Marketing proudly supports local business
Read more18.12.2010
BMW revolutionary video ad - Close your Eyes!

New technology: BMW uses after image effect to get logo inside peoples heads.

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