November 7 2011 - November 29 2011

Special discount of 30% is available as complements of OLdi Ethnic Marketing. Contact us for details.

“I have won power…but there is no happiness in my tortured soul.”
Boris

It’s one of the most searing lyric dramas of all time, featuring arguably the greatest bass role ever created.

The magnificent Ferruccio Furlanetto is Boris, who’s haunted by the specter of the child he murdered to become Czar, surrounded by whispers and enemies, and threatened by a pretender to his throne. And not only that — his people are starving.

The score radiates all the grief and grandeur that was Czarist Russia, with thrilling music for the huge chorus. But this masterwork is extraordinary in its intimacy, too — revealing Boris as both the public and the private man, as it peels open the psyche of a tormented ruler who succumbs to his own guilty conscience.

Did he or didn’t he? That is the question! Did Boris really murder the young heir to the throne of Russia, in order to become czar himself?

Mussorgsky’s Boris Godunov doesn’t give a definite answer, but in the title character it presents us with one of opera’s most riveting protagonists. Russian opera has always meant Boris above all — and no opera is more thoroughly Russian! Boris will mesmerize Lyric audiences in its return this season, with Sir Andrew Davis conducting Stein Winge’s sumptuous production.

It’s 1598, and Muscovites have begged the regent, Boris Godunov (bass Ferruccio Furlanetto, debut), to accept the throne as czar, which he previously refused. He finally relents, but on the day of his coronation, appearing before his people, he needs all the dignity he can muster to cover his own agonizing doubts. Five years later, the monk Pimen (bass Andrea Silvestrelli), tells a novice, Grigori (Erik Nelson Werner, debut), of the murder of young Dmitri, heir to the throne. Realizing that Dmitri would have been his own age, Grigori is also convinced that Boris was the murderer. Overnight he reinvents himself as pretender to the throne and aims to punish Boris. Meanwhile, at home in his palace, Boris finds his only joy in the love of his two children. When he’s alone, he’s pursued by devastating visions of the bloody Dmitri. His anxiety explodes when the manipulative Prince Shuisky (tenor Štefan Margita, debut) announces that Dmitri may be still alive — there’s a pretender in Lithuania, and his army is advancing on Moscow! Boris’s agony brings him to the point of collapse. Before all his courtiers, he presents his terrified young son Fyodor as the new czar and dies begging God’s forgiveness.

Mussorgsky wrote his own libretto — a formidable challenge, considering his source material: he was condensing a 25-scene (!) drama by Alexander Pushkin (author of the poem on which Tchaikovsky based Eugene Onegin). The opera was finished in 1869, but its beginning was ill-starred: Moscow’s Imperial Theater rejected it because it lacked a leading female role. Not until 1873, after the composer added the so-called “Polish act” (giving prominence to the “pretender” Dmitri’s innamorata, the ambitious Marina), did the opera finally receive its premiere.

Since then, there have been other versions, including those orchestrated by Rimsky-Korsakov and Shostakovich, both of whom attempted to “improve” the work of the self-taught Mussorgsky. In recent years, however, opera companies — recognizing the individuality of Mussorgsky’s sound, the conciseness of the 1869 version, and its powerful impact simply as theater — have chosen it instead. Lyric presented it for the first time in 1994-95 and will do so again this season.

David Mottley, who in 1977 produced the world-premiere recording of the composer’s original version, described what makes Mussorgsky’s first conception of Boris so extraordinary: “It never seeks to underline a point by means of superficial color or extravagant gesture. Instead the music is stark, brooding, introverted, and savage. Mussorgsky could portray loneliness and despair — so much an integral element in the makeup of the complex Russian soul — as has no one else before or since.” Boris offers unforgettable evidence that Mussorgsky could communicate “an overwhelming sense of desolation and inevitable destruction” through his music. There is astounding beauty in Boris, matched by a drama that will rend your heart.

This man did, in fact, exist, which must make him rather tricky to portray.

You need to be faithful to what he was. A friend of mine, the conductor Semyon Bychkov, advised me to read a book he provided for me about Peter the Great. In it you also find the history of the previous czars, Boris included, and Russia’s political situation. A czar would be running subtle risks constantly, with sections of the army always ready to rebel. Semyon told me reading about all this would be fundamental in order to get into the opera, and to think like a Russian with knowledge of his own history. So I read the book — and Semyon wasn’t merely right, he was a  million times  right.

We associate Boris with aggressive dramatic singing. Are there also moments calling for real vocal beauty?

Absolutely! In the scene with the children, after he dismisses his son, he sings the monologue. He’s talking to himself there, which he does in a sequence of glorious phrases. It could be Verdi — it’s singing in that direction.  Boris  is Russian verismo, truly theater in music, but there are also moments where you need the big legato!

In the scene with the children, he’sable to show them real affection.

He adores both of them, which is easy to understand when he speaks to them. In what he tells his son, there’s already the terrible worry of what might happen to the boy. Boris’s daughter has real pain and sorrow in her life, which saddens Boris enormously.

Some Borises get so involved that they rant and totally depart from the score.

I don’t like all that shouting, always an easy way to avoid difficulties. Shouting, going out of rhythm and inventing your own lines — you can have  moments  of that kind, but they should be very measured. Boris is dying, but don’t forget he’s a nobleman, with great dignity. If you start to shout, it’s melodramatic, rather funny, and old-fashioned.

When playing an historical figure, do you keep all the previous events of his life in mind when you’re onstage?

I don’t do that. I think the key is really just to live, word after word, what you’re saying at every moment. Of course, if you know the exact meaning,  why  you’re saying that word rather than another, the character’s past emerges by itself. There’s no conclusion about whether Boris murdered Dmitri —  he  doesn’t know, really, if he did. I personally think he didn’t kill him. He didn’t  ask  to become czar — they asked him three separate times, and he refused three times, before he finally accepted! If he had really committed the murder, he would have accepted the very first offer because he would have killed the boy in order to become czar. No, he really had great anguish about being the ruler.

I’ve seen singers in this role get very physical, running around and throwing things!

This kind of madness, leading you to death, is and  must  be very physical. He isn’t somebody dying in his own bed. It’s amazing to see and hear what happens to him in 25 minutes. He’s coming out of his room totally mad, but when he finally realizes he is indeed in front of the Duma [Parliament], he tries to pull himself together. He knows that for him it’s only a matter of minutes, but nevertheless he wants to give his son the last advice he’ll need to survive.

Do you do Boris’s famous death fall down the steps in the last scene?

Yes, it’s necessary, but of course, you need to plan it very well. It could be painful, and it could be dangerous! In San Diego, one night for some reason I stepped on the cape, fell in a different way, and landed on the back of my head. For ten seconds I was knocked out and seeing stars. I’m sure it was the most realistic scene I’ve ever done in this role! How do you feel about making your Lyric Opera debut?In 1978 I sang  Nabucco  in New Orleans, then in 1979 I was in that famous  Gioconda  in San Francisco, and in 1980 I had my Met debut. So for 31 years, from that debut to this very day, there was something lacking, and finally we will fill this gap. I’m so happy, so proud, so looking forward to it.

Contact us for a special discount of 30%!

Ethnic Marketing is a practical guide to marketing to ethnic communities in various countries and cultures. There is growing evidence that the cultural and ethnic diversity of many advanced and newly industrialising economies is increasing, and that ethnic minorities, are seeking to maintain their identity. A systematic exposition of how to develop an effective marketing strategy targeting ethnic groups within a country has been lacking until now. Ethnic Marketing recognises the importance that individual ethnic groups and their institutions can have for marketing, hence the focus is on the ethnic group and the challenges and opportunities that ethnic groups represent. Ethnic Marketing is a practical guide to marketing to ethnic communities in various countries and cultures. There is growing evidence that the cultural and ethnic diversity of many advanced and newly industrialising economies is increasing, and that ethnic minorities, are seeking to maintain their identity. A systematic exposition of how to develop an effective marketing strategy targeting ethnic groups within a country has been lacking until now. Ethnic Marketing recognises the importance that individual ethnic groups and their institutions can have for marketing, hence the focus is on the ethnic group and the challenges and opportunities that ethnic groups represent.

The Team of Oldi Marketing, one of Premier Chicago Ad Agencies and the Source of your niche marketing strategy.

www.oldimakreting.com

If your business is located in one of these cities you might be eligible for additional discount on printing services, development of marketing niche marketing strategy for your target group, local advertisement, web development, SEO and SEM services, and social media marketing. Check the list below: 

Cook:

Alsip, Arlington Heights, Barrington Hills, Berwyn, Blue Island, Brookfield, Burbank, Cicero, Chicago Heights, Des Plaines, Dolton, Elgin, Elk Grove Village, Evanston, Franklin Park, Glenview, Glenwood, Harvey, Hillside, Hoffman Estates, La Grange, La Grange Park, Lemont, Lyons, Maywood, Melrose Park, Niles, Norridge, Northbrook, Oak Forest, Oak Lawn, Oak Park, Orland Park, Palatine, Palos Heights, Palos Hills, Palos Park, Park Forest, Park Ridge, Prospect Heights, Rolling Meadows, Sauk Village, Schaumburg, Skokie, Streamwood, Tinley Park, Westchester, Wheeling, Wilmette, Winnetka, Worth

Antioch, Barrington, Barrington Hills, Bannockburn, Beach Park, Buffalo Grove, Channel Lake, Deerfield, Deer Park, Forest Lake, Fox Lake, Fox Lake Hills, Fox River Grove, Gages Lake, Grandwood Park, Grayslake, Green Oaks, Gurnee, Hainesville, Hawthorn Woods, Highland Park, Highwood, Indian Creek, Island Lake, Kildeer, Lake Barrington, Lake Bluff, Lake Catherine, Lake Forest, Lake Villa, Lake Zurich, Lakemoor, Libertyville, Lincolnshire, Lindenhurst, Long Grove, Long Lake, Mettawa, Mundelein, North Barrington, North Chicago, Old Mill Creek, Park City, Port Barrington, Riverwoods, Round Lake, Round Lake Beach, Round Lake Heights, Round Lake Park, Third Lake, Tower Lakes, Venetian Village, Vernon Hills, Volo, Wadsworth, Wauconda, Winthrop Harbor, Zion

Addison, Bensenville, Bloomingdale, Bolingbrook, Carol Stream, Clarendon Hills, Darien, Downers Grove, Elmhurst, Glendale Heights, Glen Ellyn, Itasca, Lisle, Lombard, Medinah, Naperville, Oakbrook, Roselle, Villa Park, Warrenville, Westmont, West Chicago, Willowbrook, Winfield, Woodbridge, Wood Dale, York Center

http://www.youtube.com/watch?v=GR_vDq2iXJ4&feature=player_embedded#!

Incredible! The world of advertising is being changed every second!

I got this link through some channels of ethnic social media marketing and was shocked how many people have watched it!

5 Revere Drive, Suite 200 Northbrook IL 60062, 847-962-4486 or email us

Oldi Marketing is a Marketing Agency that helps businesses to achieve higher sales results by creating and executing successful online and offline advertisement campaigns.

http://video.filestube.com/watch,05cc294c70ee101803e9/Monkey-visa-ad.html

Here is a report on related online advertising and online marketing sources dated a year ago. The marketing sources below might as well be used towards planned niche marketing strategy in various ethnic markets.

According to a recent survey of more than 400 senior-level decision makers, conducted by PermissionTV,  online video is the top priority for digital marketing budgets, along with a strong preference among marketers for increased sophistication and interactivity in online video capabilities to promote their brands.

Matt Kaplan, VP of Solutions and Chief Strategy Officer of PermissionTV, said “… online video will play an increasingly critical role in all interactive campaigns… survey results demonstrate the strategic importance of online video in the overall marketing mix… as well as more sophisticated video experiences.”

The study finds that more than two-thirds of respondents identified online video as a primary focus of their 2009 digital marketing campaigns, as respondents consider interactive video experiences to be the next evolution for online video. 62 percent believe that non-linear, interactive storytelling will become the most effective medium for marketers.

Keep in mind that the data for ethnic social media marketing has not yet been established completely. Predictions of OLDI Marketing regarding anticipated Focus in ethnic social media marketing show about 15% increase by the second quarter of 2011.

Linking to other videos, graphic overlays, user comments and user-defined contents paths are the most widely needed interactive capabilities for respondents. In Q2 of 2009, more than half of the respondents expect to be implementing or extending an online video project, whereas currently less than one-third are doing so.

More than two thirds of respondents reported that strengthening relationships with existing customers and prospects is the primary goal of online video initiatives.

The report notes that traditional and digital/interactive advertising agencies are are overwhelmingly confident in their ability to recommend online video initiatives to clients, though digital/interactive agencies expressed more confidence in recommending online video to clients. However, traditional agencies claim more responsibility for driving online video initiatives than digital/interactive agencies.

Original source http://www.mediapost.com/publications

5 Revere Drive, Suite 200 Northbrook IL 60062, 847-962-4486 or email us

Oldi Marketing is a Marketing Agency that helps businesses to achieve higher sales results by creating and executing successful online and offline advertisement campaigns.

In today’s global market, a brand’s marketing strategy must go head-to-head, not only with regional or national brands, but also with international competitors’ marketing strategies. This adds an entirely new dimension to a company’s marketing strategy when it comes to identifying, attracting, and retaining a market.  OLDI Marketing professionals understand the concept of brand loyalty, various issues connected with brand loyalty,  cross-cultural views on brand loyalty throughout the ethnic communities in US, and help businesses create developed brand loyalty across multi-national frontiers in US.

Being a Chicago Ad Agency we serve the following markets in US: Spanish Ethnic Community, Polish Ethnic Community, Russian Ethnic Community, Ukrainian Ethnic Community, Bulgarian Ethnic Community, Serbian Ethnic Community, Lithuanian Ethnic Community, Romanian Ethnic Community, Latvian Ethnic Community, Greek Ethnic Community, Italian Ethnic Community, Korean Ethnic Community, Chinese Ethnic Community, and Philippine Ethnic Community.

Want to promote your brand to ethnic communities?

5 Revere Drive, Suite 200 Northbrook IL 60062, 847-962-4486 or email us

Oldi Marketing is a Marketing Agency that helps businesses to achieve higher sales results by creating and executing successful online and offline advertisement campaigns.

Here is some general statistics on the users of Social Networks and reasons for using it with business purposes.

Social Media Marketing, Marketing Niche Strategy

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Advantages of Social Media Networking and Blogging

• Social Media word of mouth
• Show a human side to a business and another side to the more “static” web site
• Communicate back with customers
• Can surprisingly create evergreen #1 search rankings for odd phrases we might not have necessarily thought about in planning.
• Serve ads through a network that allows blogs to publish our ads
• Traffic from twitter and the increased exposure that goes with that
• Establish authority in the marketplace
• Promoting products, services, sales, expertise, credibility, authenticity
• Focused silos around specific markets and functions key to the client.
• Increase overall online exposure. They won’t know about you if you don’t say anything, participate
• Contribute to company’s bottom line goals in at least a semi-direct way
• Increase quality of site traffic
• Shape up company’s marketing niche strategy
• Improve visibility and prominence in search engine results is by far the most important, it’s all about search
• Branding
• Demonstrate the company is “up to date”
• Increase of Peoples (incl. existing customers) awareness of things and what you (the business) does and can do for them. It is not really quantifyable, but noticable and very important. It impacts all other figures mentioned, but indirectly.
• Increase positive blog mentions
• Increase Transparency which in turn builds loyalty.
• Puts a face on company; great customer service signal; illustrates USP over competitors
• Depends totally on strategic objectives – for some it’s leads/sales, for others it’s thought leadership
• Increase overall community interaction
• All – It depends on the objectives of the campaigns – be it traffic, sales, awareness, etc.
• The only real measure of success is conversions linked to organization goals (sales or whatever)
• Increased engagement on the blog or elsewhere
• All online marketing actions are done with the main idea of Sales to be number one goal.
• I don’t believe that blogs take the place of traditional marketing/sales tactics… they just make them easier and more credible

For more information contact Olga Obolonskaya at OLDI Marketing at 847-962-4486

We will introduce our new Team Members, share our newest Marketing Niche Strategy, discuss our Niche Market Research and will be glad to connect you with our other clients and friends.

Mark your calendars!

When: November 16, 2010 at 5pm.

Where: 5 Revere Dr, Suite 200, Northbrook IL 60062 (intersection of Lake Cook Rd and I-94).

RSVP: info@oldimarketing.com

Looking forward to see you!

The Team of OLDI Marketing.

847-693-7893 office

www.oldimarketing.com