Ethnic market

One of the most powerful tools in commerce is now at your fingertips.

It is well known that successful advertising demands the carefully targeted implementation of your strategic creative objectives through the media. The dynamics of mass communications today and the unique opportunities those dynamics are creating, demand innovative approaches that are not locked into pre-conceived advertising solutions. The power of direct response is the power to sell to consumers right in their own homes.

By the way, do you know that it is very important to connect with today’s ethnic audience? It is not a secret that today’s ethnic media sector is expanding with astounding force and resilience.

In order to move your brand in the right direction “Go Where the Fish Are”. By attracting media geared toward ethnic, you can target an active and affluent audience. Therefore, we offer you a means of reaching under-targeted but enormous consumer markets.

If you wish to grow your brand, increase your sales, and build one-to-one relationships with your targeted ethnic customers, have a look at the Russian-American market. The Russian-born population has a substantially higher per capita income and a higher level of wealth, is better educated, older in age, which makes it be a very attractive segment for any kind of business.

Let us consider some figures:
Almost 120 ethnic groups represent the United States. Seven of these groups — Russian, Mexican, Chinese, Indian, Philippino, Vietnamese, and Cuban — account for more than 55% of the total elasticities.

Russian-American market has one of the highest household incomes in the US – $51,000, surpassing Non-Hispanic White population ($46,000), Hispanic population ($33,000) and African-American population ($30,000).

Members of the Russian-American Market also have the highest level of educational attainment in the US – 52% of the population has Bachelors Degree or higher, surpassing Asian market (44%), Non-Hispanic White (28%), African-American (17%) and Hispanic (11%).

Besides this, Russian Americans lead an active lifestyle; they attend cultural, sporting and political events, travel and participate in their community. Most Russian-speakers are bilingual but generally prefer to speak their native language at home, and turn to Russian-language media for the latest news and information. According to Press Release Group (http://prgroup.info/profile_market.html) Russian is the primary language spoken in the homes of over 5.1 million individuals living in the United States that is about– 2.04% of the total US Population and the average of 4.5% population of the top 10 metropolitan areas.

Due to their specialized language skills, members of the Russian-speaking community have a strong tendency to use businesses that are compassionate to their international backgrounds, and who serve their specific needs. This makes the Russian speaking community an almost perfectly targeted segment of the one of the most affluent areas of the country!

The Russian speaking community, share a great deal more than a uniquely beautiful language – they share a love of beauty in other intangibles such as art, literature, and music – as well as tangibles such as homes, cars, and clothing. The incredible array of consumer choices, however, can be confusing – and word of mouth among the Russian speaking community is a significant deciding factor in purchases. Advertisers in Russian language media are viewed as friendly and supportive of their readers and audience.

So, take the chance to reach the Russian-speaking residents of the United States to achieve maximum results and reach greater sales and profitability.

Advertising in ethnic media you will successfully reach millions and create measurable success!